Social MedIA Feeds
I had the opportunity of working with one of my favorite bloggers and influencers, Amy. One of my main tasks was engagement with followers. I frequently responded to comments from followers in a consistent brand voice. We were able to work together to increase her follower count and likes per post.
Additionally, I frequently created graphics for her Instagram story and blog use. These graphics recieved roughly 3,000 impressions per post. It was also super cool to share my work with an audience of over 120,000 followers.
One of my proudest accomplishments was redesigning her 2020 Holiday Gift Guide graphics which led to a 114% increase in revenue.
During my time as WashU Olin's social media specialist, my primary responsibility was to manage our 5 social media accounts—Instagram, Twitter, LinkedIn, Facebook, and YouTube. I spent the most time revamping our Instagram account since our target demographic was actively engaged on the platform.
I also paid particular attention to developing, designing, and editing new content that could be repurposed across platforms. I drafted 20+ social media communications every week to be divided across platforms and scheduled at optimized times.
Ultimately, my strategy was a success as I was able to increase our following by 28%.
I was hired onto the Effie's Paper: Stationary & What Not team in order to help out with social media management and brainstorm content creation. Based on a SWOT analysis of the account, I recommended a series of Instagram posts to drive engagement and increase follower count. We worked together on the creation of stop motion animations, personalized posts, and graphics based on recent trends in social media.
Most recent projects include editing TikToks and Instagram reels which I love since video editing was my first passion!