While working for SLU's Marketing and Communication department during my last semester as an undergrad, I was asked to create branded gifs for both internal and external use. I immediately got to work by combining graphic elements with text. This was by far my favorite project I worked on and it was so rewarding to see my gifs used by the official account as well as my peers.
Inspired by what I created for SLU's account, Amy immediately asked me to build some gifs for her personal brand. Using photoshop, I was able to animate some of her favorite phrases and things, like champagne and her dog, Liberty. Amy was thrilled to see her brand come to life in this way and these gifs have made such great additions to her branded graphics online.
In order to refresh the current branding and break up text in Instagram stories, I designed a series of animated gifs that could be used frequently and served a purpose for the brand. These spunky and sassy gifs perfectly encapsulate the EP brand and I enjoyed working with a small business with such a unique brand voice. These were made in PicMonkey.
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