As I took more of a deep dive into social media content and strategy, I quickly realized that short-form video content is starting to rule social channels. With this in mind, I worked together with Kalyn, my boss and the face of the Effie's Paper brand, to brainstorm ways to share relevant and engaging videos with her audience. We kept in mind emerging trends on both TikToks and Instagram Reels as well as trending sounds. The biggest challenge throughout has been finding ways to collaborate on video content when we are not in the same city!